Monday, September 12, 2016
When It Comes to Aging, Don't Drop the Soap
They told me one day I would feel old, but I just refused to believe them.
Age 30. Then 40 - 50 - 60, now 64. Nope, not old.
Grey hair. White hair. Thinning hair. Definitely more hair in my ears and my nose than on the growing bald spot on the back of my head. Still didn't feel old. Besides, that's what small scissors are for.
An expanding stomach. Creaking bones. Getting up at night to pee. Still no significant difference.
Hey, I thought, maybe I'm impervious to aging and its supposed ravagings.
But then today all that changed.
I had to face the fact that maybe I really am old.
What happened, you ask?
Well, I still use bar soap.
And, according to research from the market firm Mintel that was reported today, younger adults think a dispenser of liquid soap is easier to use, less messy (no slimy soap dish to clean) and more hygienic.
Not only are they thinking that, they're showing their anti-soap-bar feelings as consumers.
Bar soap sales are down 2.2 percent from 2014 to 2015, even though overall sales for soap, bath and shower products increased by nearly 3 percent during the same period.
Usage of bar soap is also slipping and sliding, with the percentage of households using the traditional bar dropping from 89 percent to 84 percent between 2010 and 2015.
And the generational and gender findings were clear.
Older men made up the only group clinging to their bars of soap. Women and younger body washers of both sexes were abandoning their old bars for new fancy plastic bottles of liquid soap.
The study reported that while 60 percent of those age 65-plus were happy to keep using bar soap to wash their face, hands, and other body parts, just 33 percent of those ages 25 to 34 were still grabbing the bar.